"I was newly married to a Norwegian woman, and her son, 13 years old, was a top-ranked cross country skier. One night, he's gearing up for a big race, with like 5-6 pairs of skis, each for different snow conditions. He's out in his garage, 10 degrees below zero, tuning and waxing them until 3 in the morning.

Working with great care, he's sweating - I'm frozen - but we're bonding. Edges, bottoms, side cuts, tops - perfect and pristine. $50 of wax for each ski. Clearly, it's a precise and expensive ritual repeated dozens of times each year. I'm in awe.

And then, he gathers the skis together, bottoms to bottoms, and with boots and several pairs of poles tosses them all into a ski bag, and then into the trunk of a car. That's a lot of hard edges and sharp objects. After all that work and care? Shouldn't there be some way to protect all that work?

And that was the "aha" moment - a ski sock to preserve the quality condition of each ski to maximize performance and the skiing experience, and extend the life of the ski. That's how it all began. It's not a bag, It's simple. And with novel styling, they look awesome"

-Tad Barrows, CEO